The launch campaign
Smart metering, announced to a nation.
Senapt's launch in Liberia: introducing the objectives of the rollout, the partnership with the Liberia Electricity Corporation (LEC), and the role Senapt is playing in supporting the country's transition to smart metering.
The strategy
The campaign was designed to introduce the Senapt and MyWatts brands, build awareness of smart metering, educate customers on the benefits of the new system, and communicate key messages around transparency, convenience, control and a more modern electricity experience.
Billboard photography sits at the centre of that story: proof of Senapt's growing presence on the ground, and of the wider journey towards a smarter, more connected energy future for Liberia.
Across the country
The billboards.
Central market, Paynesville
ELWA intersection, Paynesville
Senapt HQ, Rehab, Paynesville
Senapt HQ, Rehab, Paynesville
ELWA intersection, Paynesville
Central market, Paynesville
Senapt HQ, Rehab, Paynesville
Central market, Paynesville
Central market, Paynesville